{"id":24933,"date":"2024-09-16T17:53:14","date_gmt":"2024-09-16T21:53:14","guid":{"rendered":"https:\/\/eyematrix.net\/?page_id=24933"},"modified":"2024-09-17T16:22:50","modified_gmt":"2024-09-17T20:22:50","slug":"politica-tratamiento-datos","status":"publish","type":"page","link":"https:\/\/eyematrix.net\/index.php\/politica-tratamiento-datos\/","title":{"rendered":"Pol\u00edtica de tratamiento de datos"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;74c69059-8e69-4122-b1e6-dfeabf6c5711&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.9) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.5)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.75)&#8221; background_image=&#8221;https:\/\/eyematrix.net\/wp-content\/uploads\/2024\/09\/Politica-tratamiento-de-datos1.png&#8221; 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header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Pol\u00edtica de Tratamiento de Datos Personales de EYEMATRIX<\/h2>\n<h3>1. Definiciones<\/h3>\n<p>Con el fin de facilitar la comprensi\u00f3n de esta pol\u00edtica, los t\u00e9rminos que se utilicen tendr\u00e1n el significado asignado conforme a la Ley 1581 de 2012 y sus decretos reglamentarios.<\/p>\n<h3>2. Principios Rectores<\/h3>\n<p>EYEMATRIX tratar\u00e1 los datos personales conforme a los siguientes principios:<\/p>\n<ul>\n<li><strong>Legalidad:<\/strong> El tratamiento de datos se realizar\u00e1 con estricto apego a la ley.<\/li>\n<li><strong>Finalidad:<\/strong> Los datos personales ser\u00e1n recolectados con una finalidad leg\u00edtima, espec\u00edfica, y expl\u00edcita, y no ser\u00e1n utilizados para prop\u00f3sitos distintos a los establecidos.<\/li>\n<li><strong>Libertad:<\/strong> La recolecci\u00f3n de datos se har\u00e1 \u00fanicamente con el consentimiento previo, expreso e informado del titular.<\/li>\n<li><strong>Veracidad o calidad:<\/strong> La informaci\u00f3n sujeta a tratamiento ser\u00e1 veraz, completa, exacta, actualizada y comprensible.<\/li>\n<li><strong>Transparencia:<\/strong> El titular podr\u00e1 obtener informaci\u00f3n sobre el tratamiento de sus datos en cualquier momento.<\/li>\n<li><strong>Acceso y circulaci\u00f3n restringida:<\/strong> Solo se permitir\u00e1 el acceso a los datos personales a las personas autorizadas por el titular o por la ley.<\/li>\n<li><strong>Seguridad:<\/strong> Se aplicar\u00e1n las medidas de seguridad adecuadas para proteger los datos.<\/li>\n<li><strong>Confidencialidad:<\/strong> Todos los datos tratados tendr\u00e1n car\u00e1cter confidencial y no ser\u00e1n revelados a terceros sin la autorizaci\u00f3n del titular.<\/li>\n<\/ul>\n<h3>3. Finalidades del Tratamiento<\/h3>\n<p>EYEMATRIX recolectar\u00e1, almacenar\u00e1 y usar\u00e1 los datos personales para los siguientes fines:<\/p>\n<ul>\n<li>Gesti\u00f3n comercial y administrativa de nuestros productos y servicios.<\/li>\n<li>Env\u00edo de comunicaciones sobre novedades, promociones o informaci\u00f3n relevante relacionada con nuestros productos.<\/li>\n<li>Cumplir con las obligaciones contractuales y legales que se deriven de la relaci\u00f3n con los titulares de los datos.<\/li>\n<li>Realizaci\u00f3n de estudios de mercado y encuestas de satisfacci\u00f3n.<\/li>\n<li>Al aceptar nuestra pol\u00edtica de tratamiento de datos usted nos autoriza a enviarle informaci\u00f3n concerniente al software o a la empresa a trav\u00e9s de correo electr\u00f3nico o mensajes de texto o WhatsApp.<\/li>\n<\/ul>\n<h3>4. Derechos de los Titulares<\/h3>\n<p>Conforme a la Ley 1581 de 2012, los titulares de los datos tienen los siguientes derechos:<\/p>\n<ul>\n<li>Conocer, actualizar y rectificar sus datos personales.<\/li>\n<li>Solicitar prueba de la autorizaci\u00f3n otorgada para el tratamiento de sus datos.<\/li>\n<li>Ser informado sobre el uso que se le ha dado a sus datos.<\/li>\n<li>Revocar la autorizaci\u00f3n y solicitar la eliminaci\u00f3n de sus datos, cuando no exista un deber legal o contractual que lo impida.<\/li>\n<li>Acceder gratuitamente a sus datos personales que hayan sido objeto de tratamiento.<\/li>\n<\/ul>\n<h3>5. Procedimiento para el Ejercicio de los Derechos<\/h3>\n<p>El titular de los datos podr\u00e1 ejercer sus derechos mediante una solicitud escrita enviada a los canales de contacto proporcionados por EYEMATRIX, especificando el derecho que desea ejercer y aportando la documentaci\u00f3n que lo respalde.<\/p>\n<h3>6. Seguridad de la Informaci\u00f3n<\/h3>\n<p>EYEMATRIX implementar\u00e1 las medidas de seguridad t\u00e9cnicas, humanas y administrativas necesarias para garantizar la protecci\u00f3n de los datos personales y evitar su p\u00e9rdida, adulteraci\u00f3n o acceso no autorizado.<\/p>\n<h3>7. Vigencia<\/h3>\n<p>Esta pol\u00edtica entra en vigor a partir de [Fecha de entrada en vigor] y estar\u00e1 vigente hasta que sea modificada por EYEMATRIX. 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Definiciones Con el fin de facilitar la comprensi\u00f3n de esta pol\u00edtica, los t\u00e9rminos que se utilicen tendr\u00e1n el significado asignado conforme a la Ley 1581 de 2012 y sus decretos reglamentarios. 2. 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